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5 Brands to Emulate on YouTube

by Chloe
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When it comes to engaging consumers online, the bar has never been higher. A recent study revealed that 82% of Americans completely ignore most online advertising. And it makes sense — faced with endless amounts of media online, we’ve all developed an eye-glaze setting reserved for pre-roll, banner and social media ads. Simply put, they don’t work anymore. Luckily, there’s an antidote to this interruptive, beat-you-over-the-head type of advertising — it just requires a very different approach. In order to cut through the noise, brands must create content — stuff that consumers actually care about and want to engage with […]