Advertising / 9 posts found

Top 10 Most-Shared Ads of April

by JewellG
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Video: YouTube, cardstore Top 10 Most-Shared Ads of April 1. Cardstore: World’s Toughest Job Shares: 1.32 million What starts as a series of interviews for a seemingly impossible job takes a turn when it becomes apparent that the interviewer is describing the unending work of mothers around the world. Video: YouTube, cardstore 2. TVC Thai Life Insurance: Unsung Hero Shares: 1.18 million This life insurance ad tugs at the heartstrings as its titular do-gooder sacrifices his own comforts in order to help others. Video: YouTube, thailifechannel 3. Castrol: Footkhana Shares: 850,458 2014 FIFA World Cup star Neymar Jr. and his […]

How to get Brands and Agencies to Use Your Startup

by Chung
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Michoel is director of platform and product strategy at Big Fuel, a social media agency. He is also an advisor at Social iQ Networks and VideoGenie and a frequent speaker at social media technology conferences and events. You can follow him @Twabbi. It’s typical to see hundreds of startups competing for a share in brand media campaigns. Entrepreneurs are constantly pitching a diverse range of platforms but they all want the same thing: some of those brand and agency dollars. The problem is that even though startups solve important social business problems, agencies or brands can’t use them because implementation […]

5 New Ways to Improve Your Facebook EdgeRank

by CWelch
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Brian Carter is a brand advocate for PageLever, the leading Facebook analytics tool. He is also the author of The Like Economy, and has been cited as an expert in facebook marketing by ABC News, The Wall Street Journal, and Forbes. Read more at his blog: Brands have learned that success with a Facebook page isn’t just about fan numbers, but also about how many fans see their posts. Facebook’s news feed algorithm — called EdgeRank — controls that visibility. Of course, optimizing a news feed so that it bumps up your EdgeRank is a complicated recipe that varies […]

Talk Digital Marketing Trends With #Mashies Twitter Chat

by AmadoSeymour
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Image: Mashable Composite, Getty Creative Ellagrin In 2013, Mashable hosted the first-ever Mashies awards program to celebrate the best and most creative work in digital marketing, and it’s returning once again to highlight the cutting-edge campaigns and people powering the industry in 2014. In preparation for the awards program, we will be hosting a #Mashies Twitter chat on Thursday at 2 p.m. ET on our @MashBusiness account with several of our Mashies judges. These experts and influencers will address some of the most talked-about questions surrounding the industry such as what are the keys to real-time marketing success? What are […]

Coca-Cola’s Social Media Guard Commercial (Video)

by LongHogue
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‘The Social Media Guard’ is probably not a real product from the Coca-Cola Company, but this fake ad definitely offers an amusing solution to cure one’s social media addiction: via Adfreak Read more:

Top 10 Brands With Highest Social Media Engagement This Week

by TrafficGuru-Enid
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Samsung topped this week’s chart for brands with the highest social media engagement. The Korean electronics maker continues to dominate the social landscape, thanks to its recent product launches of the Galaxy S III and Galaxy Note 10.1, according to Starcount. The data aggregator, which tracks metrics from 11 networks to measure social popularity, compiled a top 10 list for this week. Samsung’s new video for its Galaxy Note tablet garnered 2.5 million hits in a little more than seven days, helping push the company’s total YouTube views to nearly 8 million this week. In other findings, ecommerce retailer Amazon’s […]

Grey Poupon Wants to Be the Most Exclusive Page on Facebook

by CallieGross
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Grey Poupon may be the first and only company to actually turn away fans from its Facebook page. The high-end mustard brand launched a new online marketing campaign for its Facebook page on Wednesday, in which Grey Poupon will screen fans who attempt to like the page to see if they have good enough taste to become one of the company’s Facebook fans. Those users who want to become a fan of Grey Poupon’s Facebook page will have to apply for membership through an application on the page called The Society Of Good Taste. The app scans your Facebook page […]

5 Brands to Emulate on YouTube

by Chloe
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When it comes to engaging consumers online, the bar has never been higher. A recent study revealed that 82% of Americans completely ignore most online advertising. And it makes sense — faced with endless amounts of media online, we’ve all developed an eye-glaze setting reserved for pre-roll, banner and social media ads. Simply put, they don’t work anymore. Luckily, there’s an antidote to this interruptive, beat-you-over-the-head type of advertising — it just requires a very different approach. In order to cut through the noise, brands must create content — stuff that consumers actually care about and want to engage with […]

Why Are Mobile Ads So Cheap?

by buyerguru
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Mobile may be the future, but right now mobile ad units still command a lower price point on average than print and web advertisements. Earlier this year, the renowned venture capitalist and former Wall Street analyst Mary Meeker gave her much-watched annual presentation on Internet trends, during which she revealed a startling statistic based on her own research: The effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75. More recently, leading mobile ad platform Opera Software broke down the average cost for mobile ads by device, and […]