LeVar Burton’s Plan to Revolutionize Reading With Tech
LAS VEGAS — LeVar Burton is no stranger to CES. Although he’s best known for his work in Star Trek: The Next Generation, Roots and Reading Rainbow, the actor, director and educator is also a huge tech fan.
We caught up with Burton at the 2014 International CES and talked about the newest version of Reading Rainbow. After PBS canceled the series in 2009, Burton relaunched it last June as a tablet app via RRKidz, an educational company he co-founded.
Eighteen months later, the app is a hit. It is the App Store’s top-grossing education app and one of the top-grossing kids apps; it is also in the top 100 grossing apps in general.
Available for the iPad and Kindle Fire, Reading Rainbow operates on a subscription model ($29.99 for a six-month subscription or $9.99 a month). Kids get access to hundreds of full-length books and video field trips.
To date, over 10 million books have been read and video field trips watched through the app, with more content arriving every week, according to a release.
So what’s next for the app? Burton says he aims to port the experience to the web, so educators can use it in the classroom on a variety of devices.
Image: Mashable, Lance Ulanoff