For Some, Target’s iPad Trade-In Is Too Good to Be True
Some found the offer was more of a hassle than they expected and vented about it on social media.
Among the complaints: a lack of new iPad inventory, no sales staff available to handle the transactions and hour-plus wait times. Not everyone had a bad experience, but Target’s Facebook Page received a slew of negative comments about the deal.
“Just traded in my 1st generation iPad for a $200 credit!,” one consumer wrote. “There were only two people ahead of me but it seemed to take very long to activate and/or exchange phones. The woman ahead of me came back after being in the store for three hours the night before. But, I had to wait for an hour and a half to be waited on. There were only two people ahead of me but it seemed to take very long to activate and/or exchange phones.”
“I called 2 local Seattle stores — one said they could only use the 200 credit toward a new iPad,” wrote another. “The other store promised the gift card but when I got there showed me a circular that said the $200 credit had to go to a new iPad. Really frustrating.” (A Target rep responded on Facebook that the company was looking into that claim.)
Yet another wrote:
Major fail Target. Went to local store 15 min after store opened. Goal — new iPhone 5S, new iPad Air. Major promos in Sunday ad on both so would expect them to be ready. No iPads in stock, no staff to handle mobile. Oh … no customers either, so there was not a crush to deal with and no way they “sold out” in 15 minutes. I asked. Major customer service fail when there are many options besides Target.
The writer later added, “Luckily, after trekking to 3 stores this morning was able to get all resolved. Never mind gas, time and frustration factors — but don’t worry Target. Next time will check in advance and go with competition if not up to the game.”
A few also took to Twitter to complain.
— Joseph Buchta (@dementedJoey) November 6, 2013
— Joe Latone (@latone) November 6, 2013
Aside from what appear to be legitimate complaints about in-store service, many comments resulted from confusion about the deal. The $200 figure referred only to in-store trade-ins. Customers who went online found their quotes were often a lot less.
Another common complaint stemmed from participating stores. To access the deal, you must visit a Target with a Mobility Store. The retailer’s website offers a list of all such stores.
Despite such obstacles, many customers were happy to report that their purchase went as planned and they received their $200.
“I just traded my iPad first generation, I got $200 and I bought the iPad Air,” one customer wrote on Target’s Facebook page. “Thank you so much Target, this was a wonderful deal.”
Reps from Target could not be reached for comment. The deal runs until Nov. 9.
Image: Getty/Justin Sullivan